胸有成竹：利用内容来释放你的影响力并吸引那些对你重要的人 [英文原版] John Hall 2017
CONTENTS
FOREWORD
ACKNOWLEDGMENTS
INTRODUCTION
1 HOW YOUR CONSUMERS ARE CHANGING
2 WHAT CONSUMERS ARE LOOKING FOR IN BRANDS THEY
TRUST
3 BUILDING RELATIONSHIPS BY HELPING OTHERS
4 BEING TRANSPARENT AND LIKABLE
5 REMAINING CONSISTENT AND BOOSTING FAMILIARITY
6 BROADCASTING YOUR MESSAGE THROUGH CONTENT
7 MY JOURNEY
8 THE GOLDEN RULE OF COMMUNICATION
9 BEYOND THE MARKETING DEPARTMENT
10 POPULATING ALL STAGES OF THE CONSUMER JOURNEY
THROUGH STRATEGIC DISTRIBUTION
RESOURCE LIBRARY
NOTES
INDEX